Sportlifestyle company PUMA is using EcoCradle to package their limited edition PUMA Laird stand-up paddleboard (SUP). The carbon fiber SUP, which features a Volvo Open 70 boat hull design modeled after the PUMA Ocean Racing yacht, Mar Mostro. Once the boards arrive safely at their destination, the packaging can be broken up and used as mulch, composted at home, or it can even be used as a biodegradable beach toy.
Ecovative packaging designers created the entire packaging solution from scratch. This design included multiple custom parts, and a complex 14 foot long corrugated carton. Due to the uniqueness of this project, Ecovative sent an engineer to assist with the initial pack-up of these products to help develop best practices and ensure damage-free shipments. ”It was great because we got the chance to work with such an exciting product, and we were given 100% freedom to design around our product’s unique strengths,” said Bill Grayson.
“PUMA has a mission to become the most sustainable sportlifestyle company in the world and partnering with a company like Ecovative brings us one step closer to this goal,” said Antonio Bertone, Chief Marketing Officer for PUMA AG. “When we worked with Laird Hamilton to build the board, not only did we set out to create a one-of-a-kind paddleboard from a performance point of view, we also wanted to be mindful of the environmental impact.”